WESTJET SUPERSIZES ‘CHRISTMAS MIRACLE’ WITH 12,000 REMARKABLE GOOD DEEDS

by Thrifty Sue 408 views0

WestJet has 12,000 good deeds up its sleeve.

Starting early Wednesday morning, the airline will spread holiday cheer coast-to-coast with its 2015 “Christmas Miracle” campaign, which will see every single WestJet employee do a good deed in their community.

The 24-hour initiative serves as a launching pad to the brand’s annual holiday campaign; an integrated initiative rounded out by a full mix of marketing activities including video ads, experiential activations, PR and social media.

The WestJetters’ good deeds run the gamut from small gestures like buying a coffee for a stranger to larger plans like caroling at retirement homes. The company supporting the rush of festive behaviour with a dedicated budget for each of its regions, allowing employees to decide locally how they could make a difference this year

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