WestJet has 12,000 good deeds up its sleeve.
Starting early Wednesday morning, the airline will spread holiday cheer coast-to-coast with its 2015 “Christmas Miracle” campaign, which will see every single WestJet employee do a good deed in their community.
The 24-hour initiative serves as a launching pad to the brand’s annual holiday campaign; an integrated initiative rounded out by a full mix of marketing activities including video ads, experiential activations, PR and social media.
The WestJetters’ good deeds run the gamut from small gestures like buying a coffee for a stranger to larger plans like caroling at retirement homes. The company supporting the rush of festive behaviour with a dedicated budget for each of its regions, allowing employees to decide locally how they could make a difference this year